About Ecru

About Ecru

Écru is a French word that means undyed off-white.

"I hope that this shop will be a place where people can feel comfortable and blend in with the natural colors of the surroundings."

Available only at Ecru,
We hope this special item will become one of your favorites.

Brand Concept

A cute and feminine style with a theme of "ribbons and flowers"

We offer high-quality styles that emphasize the essence of "just the right amount of sweetness."

The feminine design has an elegant feel.
It will add a touch of glamour to simple fashion,
Add color to your everyday life.

Items for adult women include:
Even with a simple design,
Original products with just the right amount of cuteness, featuring motifs such as "ruffles and gathers" and "ribbons and flowers."

Complete coordination with a "compliment-worthy bag"

"That's a good idea!"
It's even more gratifying when people reach out to you.
Such a complimented bag

Just by having a "new bag",
Even if you're walking the same route as usual, don't you feel excited and like you're a different person than you were yesterday?
Bags are items with such a mysterious charm.

I don't use cute things like I did when I was younger, but
But I still want to have something that I think will always be cute.

I want to use something that I have chosen myself and am satisfied with, rather than something that can be found anywhere.

Even though it is handmade, it doesn't look cheap, but has a good, neat feel and is of high quality.

Look, isn't it wonderful?
We bring you wonderful items that you'll want to show off.


Also, "total coordination" with accessories made of the same fabric as the bag is
It gives you a greater sense of satisfaction than using it alone, and it will lift your spirits.

"A special item with a special feeling,
I hope it will become a part of your daily life."

Handmade and selected goods - ecru We hope you will find them your favorites

Je souhaite que cela vous plaise.
"I hope you like it."

→Click here to read the story behind the creation of "Ecru"

About our products

★Liberty prints and
We are planning to create items using Kobe tartan fabric, a local product of Kobe.
★We also sell some products wholesale, so please feel free to contact us.

★Each and every product is carefully handmade.
This item is original to our store, including planning and design.

★Tools: "Industrial sewing machines, industrial sewing machines, hand presses, etc."

★Though the fabric used is thin, thick interlining and, depending on the part, reinforced interlining are used,
We create bags that stand upright.
Each item is created using unique techniques to ensure a beautiful and appealing finish.

I wanted to create something that was not as overtly handmade as most people probably imagine, but something that was neater and more tidy, but also had a cute feel to it.
Therefore, all of our products have a finish that makes you wonder if they are handmade.

Not just the appearance design,
We design original products with ease of use and convenience in mind.

Some of them use very small parts that are not found in pre-made products.
The more parts there are, the more time and effort it takes.
We create items with a solid finish that you can be satisfied with,
It often takes a long time to complete the project.

Items that you can only find here,
I hope you will pick up a copy.

About the current products

*Previously, we mainly sold custom-made bags.
As of September 2025, bag orders are no longer available.

Maybe it will start up again for a little while...
For now, it would be encouraging if you could pick up some of the small items that we occasionally sell.

About Ecru's official SNS

It would be a great encouragement if you could follow and check out our various social media accounts.

Owner Profile

Ecru Online Shop Owner Online Shop Management Support

Toshiko Kouda

Member of the Kobe Chamber of Commerce and Industry

★Shop owners,
We also provide online shop management support for handmade artists.

We also undertake web design and online shop/website construction.

  • Shopify Partners
  • BASE Partner
  • Color Me Shop Agent

We also offer online shop and WordPress website creation, know-how for online shop sales, and lessons on how to use various systems and image editing tools.

Born and living in Kobe.
I like to make a variety of things by hand.
She discovered flower arranging as a student and went on to work in the floriculture industry.
Experience in coordinating wedding flowers for hotels and restaurants.
After that, he became interested in web design and became a "web designer" at a web production company.
At the same time, I became interested in handcrafting using fabric and started making clothes and other items.
After that, I started making mainly bags.

I have been working with not only fabrics but also flowers, so I wanted to incorporate that into my products.
We are planning to add flowers to bags and create unique and cute items.


*We do not have a physical store.
We only have an online shop, so please shop on our website.


History History

2011.04.11
ecru ecru website launched
2011.09.14-20
Participated in the "British Living Bazaar" at Nishinomiya Hankyu Department Store
2013.05.18
Website renewal
2015.06.09
Website renewal
2018.10
Becomes a member of the Kobe Tartan Council.
Started selling "Kobe Tartan"
2019.10
Participated in a stall selling Kobe tartan items at Izutsuya Kokura Main Store
2021.04.11
Our store is celebrating its 10th anniversary!
2022.02.17
Sister store "Ekuryu no Mori" stamps and notebook accessories Opening We have cleared out our previous sister store and opened a new store.
2022.03
The Kobe Tartan "Seal Case" has been selected as a "Kobe City Hometown Tax Return Gift."
2025.09.01
I moved my online store.

* Almost all sales will be conducted exclusively through the online shop.

Frilled scrunchie: Kobe tartan, royal blue, navy: Commuting, office

Regarding product and image copyright

*The products on this site are unique.
Resale, sale of counterfeit or similar products, and unauthorized reproduction or imitation of images produced or on this website are prohibited.
In addition, even if they are not for sale, we also prohibit the posting of imitations or similar items online.
We do not accept purchases from competitors as reference products.